龙的传人

2026年7月27日至8月2日，世界斯诺克上海大师赛在上海举行。贾德·特鲁姆普一路击败吴宜泽、凯伦·威尔逊等中外名将，继2024年之后再度夺冠。    Sputnik spoke with Professor N.R. Bhanumurthy, a prominent economist and vice-chancellor of the Dr. B.R. Ambedkar School of Economics University, Bengaluru (BASE University), about the decision to allow trade settlements in rupees and its impact.,Sputnik: What prompted the RBI to launch trade settlements in rupees?,Prof. Bhanumurthy: It is mostly to do with managing foreign exchange issues, especially when there are some shocks from the global financial system.,India must have smooth trade settlements since it has been trading with multiple countries.,There was a proposal to raise rupee-denominated bonds outside the country, which is also part of the transition.,So, it has a long-term strategy of the rupee also becoming one of the currencies of the international basket. Right now, we have only five recognized currencies. The latest currency added to the list was China's yuan. So, this is part of India's long-term mission.,Sputnik: Will this step help India resume sanctions-proof trade with countries like Iran, Venezuela, and Russia?,Prof. Bhanumurthy: We already have rupee-denominated trade with Iran, especially oil bills being settled in rupees. The Reserve Bank of India's decision is only to showcase that India is also emerging as a big player in the foreign exchange market.,This is only the beginning of the long process where India would like to see the rupee as one of the international currencies. In the process, all these things — like countries with a problem with foreign exchange reserves, nations with trade sanctions — all these will be taken care of.,In the future, disturbance or volatility in the foreign exchange market will increase, especially what we see in Russia or what we see in China. All those things will start having their own repercussions on the forex markets. So, it's better for India floating its currency-based trade.,Sputnik: Would other countries be interested in trading in national currencies with India?,Prof. Bhanumurthy: Certainly yes, because right now India's trade links are increasing, especially in the service sector; our trading links are expanding in a big way. There will be a much greater increase in the volumes of rupee trade. So if countries start trading through the rupee, business costs will be reduced.,India has signed an agreement with the UAE for rupee-based trade. Venezuela has also expressed interest.,Sputnik: How would this impact trade in the dollar or India's foreign exchange reserves?,Prof. Bhanumurthy: Foreign exchange reserves, which are currently around $600 billion, are not entirely in US dollars. A certain proportion of this is in US dollars, while the amount is also in euros, British pounds, and gold. So, I do not think rupee trade will impact trade volumes in the dollar. Whichever countries do not have a rupee-denominated trade deal with India, they can choose to settle their transactions in dollars. So, the dollar trade is still there.,Some areas where India is a significant trader, e.g. the European Union, and other countries like the UK is one country where we also have good trade relationships, and they are not part of the euro now. So all these things will help in increasing the rupee trade.,However, it does not mean it will negatively impact US dollar trade. They will actually complement each other. 10 years back, India used to settle most of its trade in US dollars. Now it also pays in euros, British pounds, as well as in Japanese yen.,Sputnik: Will it benefit countries in South Asia or other parts of the world facing foreign exchange crises?,Prof. Bhanumurthy: It is possible. Ultimately, every country would like to trade. If the US dollar becomes too expensive, it creates trouble for countries with a forex crisis to trade. In that situation, countries with limited foreign exchange reserves can always explore rupee-denominated trade. That is undoubtedly an area where India can take advantage.,Sputnik: Could India face US anger in some sense?,Prof. Bhanumurthy: I doubt all this can happen. We are sitting with a substantial foreign exchange reserve. If that were the case, China would have faced retaliation long back.,Retaliation options are very limited in forex markets. Productivity is one thing everybody can compete for; the rest is only settlement. Countries can only compete in productivity.,Et Tu? US Steals Most of Australia's Sale to China Amid Trade Row, Finds Study30 November 2021, 08:15 GMT,Sputnik: What should India do to strengthen the chances of making the Indian rupee a global currency?,Prof. Bhanumurthy: Productivity is a significant factor that can boost India's ambition to enhance its rupee-denominated trade. So, we need to keep improving our productivity. Second, India needs to create infrastructure to start having short-term trading in the foreign exchange market. Some countries that trade with the rupee also need to have a kind of transaction in a foreign exchange market.,The exchange rate becomes an important variable for those countries trading in the Indian rupee. So there should be some foreign exchange market institutions, and the Indian Central Bank should also be in a position to address any risk associated with other countries, wherever the rupee foreign exchange reserves are.,Any global currency possesses some characteristics — character India needs to ensure so that the Indian rupee will become a global currency.。与赛事同步，“台球皇帝”斯蒂芬·亨得利正式入驻虎牙直播，并与头部主播一诺联合推出直播栏目《亨言诺语》。据了解，虎牙已完成斯诺克全版权布局。此次亨得利加盟后，虎牙将以台球传奇人物IP为切入点，将传统赛事直播升级为内容IP化运营，用独树一帜的游戏娱乐打法，在体育营销深水区进行差异化布局。三场首秀数据亮眼，以游戏基因破局小众赛事亨得利虎牙首秀于7月29日、7月31日和8月2日连开三场。开播十分钟内在线人数迅速突破十万加，弹幕总数超12万条。亨得利与一诺的多个互动片段在社交网络形成破圈传播。业内分析认为，斯诺克赛事长期面临专业性与普及度的矛盾——专业解说门槛高，泛娱乐解说又难以满足资深球迷。虎牙选择以“专业+娱乐”双线并行的方式破局。据介绍，虎牙体育已搭建起覆盖现役选手、退役冠军与头部主播的解说矩阵。

二 | 正如《亨言诺语》，亨得利负责战术拆解与职业经验分享，一诺负责调节直播氛围，配合单杆破百送球杆等即时互动环节，形成差异化观赛体验。虎牙体育负责人表示，这套“专业深度+娱乐广度”的组合拳，在电竞领域已千锤百炼，《亨言诺语》再次证明它在体育赛场同样有效。

三 | S级版权绑定传奇球星，重塑斯诺克打开方式上海大师赛是斯诺克领域最高级别赛事之一。虎牙在此次赛事期间将S级版权与传奇球星深度绑定，通过《亨言诺语》将传统转播升级为原创IP栏目，从版权持有者转型为内容策划者，打造斯诺克的“线上主场”。体育版权投入一直被视为高风险领域，投入大、回报周期长的特点已被业内反复验证。虎牙的思路是以自制栏目将版权转化为可沉淀的IP资产，以此延长版权利用周期，并在体验层面与纯转播平台形成差异化。在人才储备方面，虎牙斯诺克球员直播间已覆盖肖国栋、吴宜泽、塞尔比、墨菲、霍金斯及女子世界冠军石春侠等中外选手。亨得利入驻后开设专属直播间，平台表示未来将推动更多传奇球星入驻，职业球员与一诺、百嘉等流量主播形成协同，进一步完善“巨星引流—职业解析—主播扩圈”的人才梯队。据虎牙直播公布的数据显示，2025-2026赛季虎牙斯诺克赛事累计观看时长达1.64亿小时，弹幕互动超1.7亿条，互动指数与用户流量双双领跑行业。斯诺克全程免费直播，体育内容矩阵持续扩容值得注意的是，在体育付费观赛日益普遍的背景下，虎牙选择了对斯诺克赛事全程免费直播。平台方面表示，此举旨在降低观赛门槛，覆盖更广泛的台球爱好者群体。除斯诺克外，虎牙已获得2026世界羽联赛事版权，同时持有E1电动赛艇、FE电动方程式、东亚超级篮球联赛、国际帆船大奖赛等赛事转播权。

四 | 据介绍，虎牙年均播出体育赛事超过3000场，提供无广告、蓝光高清、免费观看。

五 | 业内人士指出，在体育版权红海竞争中，虎牙没有选择硬碰硬烧钱，而是靠运营力和内容力开辟差异化阵地，是对目标市场的耐心培育，也是实打实的社会担当。虎牙以免费观赛为入口，通过互动与内容运营将流量转化为社区黏性，同时为小众运动项目提供了低成本触达受众的渠道，有助于推动赛事受众的培养与商业反哺，形成“内容—受众—产业”的正向循环。